Each month, the Richard Ivey School of Business Pierre L. Morrissette Institute for Entrepreneurship prepares a mini-case study with Financial Post Magazine. The case method is a key learning tool in the cross-enterprise leadership approach used at Ivey.
Executive Director, Pierre L. Morrissette, Institute for Entrepreneurship, Richard Ivey School of Business, University of Western Ontario:
This month, I want you to meet Paul Johnson, CEO of a start-up that’s developing digital record-keeping technology for the home health-care industry. LIke many young tech firms, Johnson’s company has a great idea, but it needs investment to commercialize its prototype. The good news is that a Large Health-care company might be willing to fund the project. But as every start-up entrepreneur knows - and Johnson is learning - the first offer is the hardest to evaluate.
International deals can take a business to new heights. But when the demands are extreme, it makes a tough call tougher.