Mini Case Series

Each month, the Richard Ivey School of Business Pierre L. Morrissette Institute for Entrepreneurship prepares a mini-case study with Financial Post Magazine. The case method is a key learning tool in the cross-enterprise leadership approach used at Ivey.

On the Case: Meet the New Neighbours

Author’s Name: Ivey Entrepreneurship Institute Team

Even the best-laid plans don’t always work. Just ask the executives at Vancouver’s Fraser Land Development. They’re starting work on the third phase of a condo project that targets young professionals. Their problem? After succeeding in hitting their target market in the project’s first two phases, they’re now seeing more families asking about sales. Designs will have to change if they serve this unexpected market. It will be costly. Should they adapt to the new trend, or stick to their guns?

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On the Case: Too Much Information?

Author’s Name: Ivey Entrepreneurship Institute Team

Without doubt, anyone who invests in a company is entitled to information about that firm’s performance. But how much detail should investors expect? Calgary’s Podium Participation Funds wrestled with that issue when its investors demanded that companies receiving backing disclose far more details than markets generally expect. The resulting dilemma landed Podium’s founders in a tight spot between their investors and the companies they back. Their challenge: finding middle ground.

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On the Case: Run fast. Now run faster.

Author’s Name: Ivey Entrepreneurship Institute Team

Many hands make light work. Or so the old chestnut goes. But hiring those hands costs money—something that’s not always easy to come by in the business world. That’s the source of the dilemma in this month’s case. Ctar corp., a small firm,  has more work than its founders can handle. Problem is, they don’t yet have enough business to cover the cost of taking on staff. Should they hire anyway in hopes that business will increase? Or should they grow first? There’s no easy answer.

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On the Case: To Sell or Not to Sell

Author’s Name: Ivey Entrepreneurship Institute Team

Daniel Martindale had an offer for his year-old business. But there are risks to cashing out early.

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On the Case: The Right Help is Hard to Find

Author’s Name: Ivey Entrepreneurship Institute Team

Melanie Kau needs a senior executive.  Can her family business succeed with a new helmsman?

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