“Fiti probiotic yogurt, allegedly Africa’s first probiotic yogurt, has had its official launch party. We organized a massive music festival to celebrate Fiti –complete with the hottest musicians, free yogurt samples and t-shirts, face painting and dance, rap and yogurt chugging competitions! Fiti was the hit of the town and hundreds of people came from all over to join in on the party.” Kinleigh is one of four HBA students participating in the Ivey Heads East program working with a small yogurt business in Tanzania and Kenya.
“The work with the yoghurt Mamma’s has been less hands on as of late. Since informing them of their less then ideal financial situation, they have been doing a much better job of getting out to the market, and July has seen a noteworthy increase in sales and profitability.” Jesse is one of four HBA students participating in the Ivey Heads East program working with a small yogurt business in Tanzania and Kenya.
“We are currently trying to juggle the launch of our marketing campaign, the competition problems between the two kitchens and compiling and analyzing the data we collected from our market research project. We are balancing all of this on top of the daily tasks associated with the kitchens.” Kinleigh is one of four HBA students participating in the Ivey Heads East program working with a small yogurt business in Tanzania and Kenya.
This week Kathleen looks at microfinance through progress with the Yogurt Project. “Microcredit has captured a lot of attention in recent years—often being referred to as a revolutionary mechanism for the developing world. However, it hasn’t worked nearly as well in Africa as it has in parts of Asia.”
“Now that we are in the stage of developing the distribution segment of this business, we are trying to obtain a license to sell our product in various stores and restaurants. However, before we can do this we must have our product approved by the health authorities.” Kathleen is one of four HBA students participating in the Ivey Heads East program working with a small yogurt business in Tanzania and Kenya.