Weather Network president to receive honorary degree

Thursday, July 29,  2010

Pierre L. Morrissette, President, Chief Executive Officer and Founder of Pelmorex Media Inc., will receive an honorary degree at The University of Western Ontario’s Master of Business Administration (MBA) Convocation on Friday, August 27.
 

Pelmorex Media Inc. is the parent company that owns and operates the broadcasting licence for The Weather Network and its French sister station, Météo Média, Canada’s English and French specialty weather channels.

Born and raised in Montreal, Mr. Morrissette completed a degree in Economics at Loyola College in 1968. He proceeded to achieve a Masters Business Administration degree from the Richard Ivey School of Business in 1972.

Mr. Morrissette began his career in the banking industry, but by 1977, had become heavily involved in communications. From 1977 to 1979, he was Vice-President of Finance with Telemedia Communications Inc., and the Senior Vice-President and Chief Financial Officer of the company from 1979 to 1982. He also served as President of Telemedia Ventures (1983) and Canadian Satellite Communications (1983-1989).

Mr. Morrissette founded Pelmorex Media Inc. in 1989, and the company purchased The Weather Network and MeteoMedia in 1993. Under Mr. Morrissette’s direction, the company has taken broadcasting weather into a national business enterprise that uses the resources of almost every technology available to deliver highly accurate and often specialized weather information.

In addition to his duties at Pelmorex, Mr. Morrissette is Chairman of the Institute for Entrepreneurship (Richard Ivey School of Business) and a member of the Advisory Board of the Richard Ivey School of Business.He has served on numerous industry boards, including the Canadian Association of Broadcasters, and was inducted into the CAB’s Broadcast Hall of Fame in 2006.