When the sale of his technology company, SupplierMarket, required him to move from New York to San Francisco in 2000, Reza Satchu became very familiar with self-storage facilities.Back in Toronto to visit his parents, he was struck while driving on the 401 by how many self-storage facilities were located along the highway.“I thought, ‘Why is it that these facilities exist along the 401? It’s not necessarily where people live, it’s not where the customers are, but yet, they’re all there,’“ he recalls.“I thought, ‘Why is it that people who live in [the neighbourhood of] Leaside have to drive all the way up to the 401 to store their stuff, especially when 70 per cent of the people making these storage decisions are women, and they don’t necessarily want to go into a darkly lit area in the middle of nowhere?’“
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