Hailey Coleman’s initial run at business wasn’t exactly rooted in strategy.
“I just threw everything against the wall and waited to see what would stick,” recalls Ms. Coleman of her approach to launching her Toronto-based company, Damn Heels, straight out of university in 2007.
By December, 2009, Ms. Coleman had her product on the market. ballerina-style flat shoes folded up in an expandable bag that women could swap for their high heeled shoes when their feet had grown sore and tired of them.
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