FP Executive video interviews Cameron Heaps, co-founder of Steam Whistle Brewing, about his experience with Ivey’s executive education program Quantum Shift.
Globe and Mail quotes Ron Close, Ivey’s Executive Entrepreneur-in-Residence, on the success of Police Prep, a business founded by Ivey grads Deland Jessop, Adam Cooper and Kalpesh Rathod.
Reducing prices can help keep customers and create goodwill. But it can also damage your business.