Articles

The biggest challenge in setting up our business was our lack of credibility in the G.T.A camp industry and our risk of low enrollment.  Since camp decisions are primarily made by the parents, with their child’s safety of utmost importance, it was critical for us to communicate our experience of working effectively with children in a camp environment.

Care Chairs was launched in November 2003 by Lee Berger and Gabe Diamond,  who co-developed the initial business plan as a grade 11 business project at Crescent School. The impetus for its development came largely from the observation that most providers of convalescents equipment were focused on sales rather than on rentals.

Even the best-laid plans don’t always work. Just ask the executives at Vancouver’s Fraser Land Development. They’re starting work on the third phase of a condo project that targets young professionals. Their problem? After succeeding in hitting their target market in the project’s first two phases, they’re now seeing more families asking about sales. Designs will have to change if they serve this unexpected market. It will be costly. Should they adapt to the new trend, or stick to their guns?